Capture the essence of you, no matter the occasion. Whether you’re celebrating an engagement, the birth of your newest family member, securing the perfect headshot for your next big gig or simply capturing a day in the life, I promise to make you feel seen and feel beautiful.


Happy to Meet You

Hey there, friends, I’m Sam! If you’re reading this, it’s pretty much already the beginning of a beautiful friendship…so I guess you should get to know a little bit about me.

I’m a wife, a mom, and an all-around lover of all the possibilities that life throws my way. I’m all about my little family and finding the beauty in everything. I have a degree in musical theatre (yup, singing, acting, and dancing was my university jam!) and I kind of just fell into photography 9 years ago. That is to say, photography found me!


Kind Words


The experience of working with Sam was incomparably positive. Far and away the easiest time I’ve had in front of the camera and I was so satisfied with the results!! Sam has a gift for putting you at ease without your even knowing it. She has a huge talent for capturing the spirit of her subjects. Her enormous heart is at the centre of her work. Everything is beautiful through Sam’s eyes.


Sam Gaetz is, hands down, my favourite photographer… On top of being wildly talented, she is kind, she is fun, she is patient, she is creative. Sam is the first person to ask me how she can help, and she makes a concerted effort to work with me, which I appreciate more than I can put into words. If you want stunning photos, hire Sam. If you want an enjoyable photography experience, hire Sam. If you want to support a beautiful, caring person who has a heart of gold, hire Sam…you will not regret it.


Gaetz Photography took our wedding photos. Every single photo captured the beauty of our special day. Sam is creative, professional, and one of the kindest people we’ve ever met. She kept both of us at ease on our big day and the photos she took still bring tears of joy to our eyes. On top of that, we received our photos and edits super fast after our wedding, and we were so happy to share them with family and friends. We give Gaetz Photography our highest recommendation – she is the best of the best


Working with Sam is like working with your best friend. You are instantly put at ease with her openness, her passion and her general vibe as a human, all this without mentioning her incredible skill behind the lens! She will jump on-board for all your crazy ideas and will have her own in her back pocket when you run out. I go back to her time and time again not just for her ability to bring my vision to life…but for the truly enjoyable time I will have at a photo shoot…You won’t regret hiring this woman…she will capture your essence.


From the second I arrived at my headshot session, Sam put me at ease. She made me feel like an old friend as we laughed and sang to songs we both love. It was easily the most enjoyable and stress-free couple of hours and on top of that, I got amazing photos out of it!


If you live in the GTA, you need Sam Gaetz to capture all the most important moments in your life….[She is] an expert with lighting, color, and artistry, but she is also the most comfortable person you could ask to be around when getting your pictures taken, which can often feel quite vulnerable and scary. Sam immediately put us at ease and allowed us to just be ourselves – our engagement pictures are a true representation of us as a couple, and the shoot was a memory I will look back on for years to come with nothing but happiness and gratitude!


I’ve been working with Sam for about 5 years now and have used her for many professional, editorial and personal photoshoots, including my own family portraits. She is by far one of the best photographers I know. She always brings the most amazing energy to every job and makes everyone around her feel comfortable and completely at ease. Sam’s skill goes well beyond the actual photoshoot. Her final images are always perfection. I would highly recommend Sam to anyone looking for an amazing photographer.


Sam did our engagement shoot (with our dog of course) last Fall! From the moment we met her, I felt like I had known Sam forever. She made us feel completely at ease and did a wonderful job of directing our awkwardness… into beautiful photographs. Our dog absolutely adored her as well! We cannot wait for our wedding day and more perfect Sam Gaetz photo memories.


Not only is Sam Gaetz a talented photographer but she has an ability to bring out the radiance and beauty that she sees in her clients. The joy that she brings out in her photographs is all facilitated by the safe environment she creates. It’s real, and it’s a breath of fresh air. She understands that headshots ( specifically) are a vulnerable experience. So there is no one better for this job than Sam.


Sam is the BEST and we cannot say enough wonderful things about how brilliantly she captured our wedding day!! Her warmth and kindness put us entirely at ease… and her sense of play and “game for anything” attitude got us so excited for the fun to come. She knew exactly how to coach us and keep us laughing on the day to get all the classic portrait shots, captured every aspect of the ceremony…and her collection of private candid moments of us and guests… left us in awe. She went out of her way to make us feel celebrated and special.


I’d only know Sam Gaetz for a few hours, but within minutes it felt like I’d known her forever. She has the perfect touch as a wedding photographer: she documented the festivities and added to the special atmosphere of the day, yet captured the intimate moments without anyone noticing. The quality of her work is shocking, we had a small wedding, but I’ve seen numerous guests using our wedding photos for social media and even professional headshots. I can’t recommend her enough.


I have hired Sam for a number of projects both personal and professional. She has always done a great job and has an impossibly positive demeanor. I would (and have!) highly recommend Sam to anyone getting married, looking to sell a home, getting headshots taken, or looking for corporate photography services. Keep up the good work, Sam!


Sam is not only a very talented photographer and beautiful human, she goes above and beyond for her clients. For our engagement shoot we wanted to take photos…where you had to bike 6 km both ways. We supplied Sam with a bike and she was so happy and excited…The photos came out so beautifully…she was game for anything…A year later Sam shot our wedding and captured the day perfectly…I have also worked with Sam professionally on a number of shoots. She is always so genuine and friendly and her turn around time is so impressive.


Shooting with Sam is the most comfortable I’ve ever felt having pictures taken of myself. She captures confidence, beauty, but most importantly she captures true authentic joy. She knows how to make her clients giggle and smile for an entire session. And THEN, she sends you your photos and you can’t believe you’ve ever looked like that. Her aesthetic and attention to detail makes her the top choice for headshots in Toronto!


Sam was one of the most wonderful people to have at our wedding, let alone capture our wedding day. Her beautiful personality provided the first moment of calm for us as she arrived at the door to take our photos. She has perfected her craft and shot the most beautiful photos that we could have imagined, capturing our day from beginning to end and providing us with memories to last a lifetime. If you are looking for a photographer who is at the top of her game, who brings joy to your day just by being present…Sam is your girl.

Whether you’re in no makeup sitting at your kitchen table or glammed up on your wedding day, I want you to feel seen, to feel beautiful. My job is simple. I get to capture the amazing essence of all that you are.


No matter the event or location, I want you to feel at home and at ease. It’s all about reminding you what it’s like to be in your backyard taking polaroids with your best friend! Those were the days…I help you bring that joy back in front of the camera.



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